Privacy & Cookie Notice

Last updated: 4 September 2026

Silver Wheels Ltd respects your privacy and is committed to protecting your personal information. This notice explains how we collect, use and protect personal information when you use our website, contact us or use our services. It also explains how cookies and similar technologies are used on our website.

Who we are

Silver Wheels Ltd is a private limited company registered in England and Wales.

Silver Wheels Ltd
9 Haviland Road
Ferndown Industrial Estate
Wimborne
Dorset
BH21 7RZ

Telephone: 01202 896651
Email:
Company number: 08174157

For the purposes of UK data protection law, Silver Wheels Ltd is the controller of the personal information described in this notice.

Information we collect

We may collect personal information that you provide to us when you contact us, request information, make an enquiry or use our services.

Depending on your interaction with us, this may include:

• your name;
• telephone number and email address;
• information you provide in an enquiry or contact form;
• details relating to your vehicle and the services you require;
• correspondence between you and Silver Wheels Ltd; and
• any other information you choose to provide to us.

When you use our website, certain technical information may also be collected, such as your IP address, browser and device information, pages visited and information about how you use the website.

How we use your information

We may use your personal information to:

• respond to enquiries and requests;
• provide quotations and information about our services;
• arrange and provide services you have requested;
• communicate with you about work being undertaken;
• maintain appropriate business and customer records;
• improve our website and services;
• protect our website and business against misuse or security threats; and
• comply with our legal and regulatory obligations.

We will only use personal information where we have a lawful basis for doing so. Depending on the circumstances, this may be because processing is necessary to take steps at your request or perform a contract with you, because we have a legal obligation, because it is necessary for our legitimate business interests, or because you have given your consent.

Where we rely on consent, you can withdraw that consent at any time.

Marketing

We may contact you about our services where we are legally permitted to do so. Where consent is required for electronic marketing, we will obtain it before sending such communications.

You can ask us to stop sending marketing communications at any time by contacting us or by using the unsubscribe option provided in a marketing email, where applicable.

Sharing your information

We do not sell your personal information.

We may share personal information with trusted third parties that provide services necessary for the operation of our business or website, such as website hosting, IT, analytics or other professional service providers.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that the information is handled securely and in accordance with applicable data protection law.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide our services and meet any legal, accounting or reporting requirements.

The length of time information is retained will depend on the nature of the information and our reason for holding it.

Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Cookies

Cookies are small text files that websites can place on your device. Some cookies are necessary for a website to operate correctly, while others may be used for purposes such as analytics or advertising.

Our website uses a cookie consent tool that allows you to choose whether optional cookies and similar technologies may be used.

Essential cookies

Some cookies and similar technologies are necessary for the website to operate, provide security or remember your cookie choices. These do not require your consent and cannot be switched off through our cookie preferences where they are strictly necessary.

Analytics cookies

With your permission, we use Google Analytics to help us understand how visitors use our website. This can provide information such as which pages are visited and how visitors interact with the site.

Analytics technologies are not activated through our cookie consent system unless you choose to allow analytics cookies.

Marketing cookies

With your permission, we use technologies associated with Google advertising/conversion measurement and the Meta Pixel.

These technologies can help us understand the effectiveness of our advertising and measure actions taken after someone has interacted with an advertisement. They may also enable Google or Meta to process information about your use of our website in accordance with their own privacy policies.

Marketing technologies are not activated through our cookie consent system unless you choose to allow marketing cookies.

Managing your cookie choices

When you first visit our website, you can Accept, Deny or select Cookie Preferences to choose which optional technologies you allow.

You can change your choices later using the cookie preferences control available on the website.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

Third-party websites

Our website may contain links to websites operated by other organisations. Once you follow a link to another website, that organisation is responsible for how it collects and uses your information.

We recommend reviewing the privacy information provided by any third-party website you visit.

Your data protection rights

Under UK data protection law, depending on the circumstances, you may have the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information;
• ask us to restrict how your information is used;
• object to certain uses of your information;
• request the transfer of certain information to you or another organisation; and
• withdraw consent where we rely on consent to process your information.

Not all of these rights apply in every circumstance.

To exercise your rights or ask a question about how we use your personal information, please contact us using the details above.

You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s data protection regulator. We would, however, appreciate the opportunity to address any concerns you have directly in the first instance.

Changes to this notice

We may update this Privacy & Cookie Notice from time to time to reflect changes to our website, services or legal obligations. The latest version will be published on this page with the date it was last updated.